Web & branded content
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History of Wolves
Ducati Scrambler: the mystery of its origins
Spot Mondadori educational
In recent years POPCult has provided a service to companies by developing content in line with their values
Communicating a brand in an alternative way
POPCult bridges a gap with the highest quality audiovisual productions it produces, and brand promotion.
BUSINESSES demonstrate a particular aptitude to communicate in new and innovative forms, above all those related to the web and social networks.
The company Almo Nature, is an example where we were required to highlight their commitment that favours them as a successful model of biodiverse developments.
A History of Wolves, is a Minidoc directed by Andrea Dalpian, it’s a fine example of how POPCult has successfully combined business promotional needs, with the requirements of organizations and agencies with which it has collaborated for some time now.
Director of images or photography: Andrea Dalpian
Head cameraman: Fabio Pedretti
Technical Support: Wac
Scientifica: Ispra
Collaboration: Arezzo’s Council Province and Rimini’s Council Province
Executive Production or Executive Producers: POPCult for Almo Nature
Almo Nature was looking for a natural testimonial, related to the animal world and in line with its organic pet food products.
Reaching the objectives
For Almo Nature we studied a product, and created a special relationship with The Monte Adone Centre for Exotic Fauna; with whom we had been working together for some time. We made their TV series: La famiglia Salvanimali (Our Big Wild Family) which aired on Sky One HD.
Consequently, we made a Minidoc for the web telling the true story of Spartacus and Ben, two small wolves who recovered from their injuries and were treated at The Mount Adone Wildlife Protection Centre; before being released back into nature together.
The success of branded content
The Minidoc was released in preview on the online web newspaper larepubblica.it, it later aired on The NatGeo television channel and is currently distributed as a DVD for a fundraiser at The Tutela Fauna Centre. They also received a generous donation by the company Almo Nature, to finish the structure “Just freedom for the cure or therapy”, which aids the rehabilitation and release back to the wild for wolves found wounded or distressed.